always
‘ GIVE A GIRL A BREAK ‘ DIGITAL PROGRAM | ‘ DEAR PERIOD ‘ U.S. TEEN PRINT | INFINITY GLOBAL CAMPAIGN
‘ GIVE A GIRL A BREAK ’
ONLINE BRAND CAMPAIGN
Always wanted women to know that they really support them, and everything they do. So we started “Give a Girl a Break,” a digital program that lived on Tumblr, Facebook and Twitter to inspire women to help each other turn their dreams into reality.
Always invited them to come together and use their talents to create films about what it means to "Give A Girl A Break."
The result is three remarkable films! And a crowd-selected winner, not to be missed.
Case Study Directors: Kristen and Chris Barker / byTheBarkers
How it all came to be:
One day, Sarah's on Facebook and sees a Give a Girl a Break sponsored story...
Sara, who has a secret dream of being a dancer, is totally in.
The next day Sara sees our GAGAB Launch Video on her newsfeed.
LAUNCH FILM
She feels inspired to share and visit the Facebook Always page.
After reading through a series of inspirational posts, she clicks to our Tumblr page.
Here she learns more how always supports women supporting women and how the Give a Girl a Break movement is empowering young female filmmakers to create films that answer a simple question:
Through Tumblr, Facebook and Twitter, she's drawn in by the girl's bios, behind the scene videos, blog posts, inspirational stories and tons of inspirational content...
She feels an instant connection.
