CHARLES SCHWAB

SCHWAB LIVE

U.S. National digital PROGRAM: Trading services

Charles Schwab is known for its trading expertise and support.

To launch the new “Human-Powered Trading” campaign, we created a Q&A event and ongoing digital program that met traders where they live (online) to get live answers from specialists straight from a banner.

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The live Q&A event simultaneously ran in some of the top financial sites on the web.

Traders could submit questions and get live answers from Schwab Trading Specialists straight from the banner.

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Each panel segment kicked off with a discussion of events of the day, ensuring the most timely insights throughout the day.

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We developed an entire moderation system to carefully monitor each question in real-time, live.

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The event is just the beginning: With hours of programming from every live event, Schwab Live is a rich source of video content that’s leveraged across multiple owned and paid channels.

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CASE STUDIES

Full case study for the expanded on-going program at the bottom of the page - only if you have time to spare.

1ST EVENT (PROGRAM PILOT LAUNCH) CASE STUDY

FULL CASE STUDY (LONG):