HOLA! Hello! HOI SALUT! HALLO नमस्ते CIAO OLÁ AHLAN 你好 こんにちは ПРИВЕТ HOWZIT HEJ GRÜEZI

I believe in do-good, purpose-driven, and highly strategic ideas. Those that light the way for engaging, insightful and ethically- crafted stories of which we can all feel proud of. We can bring some "good" into the business. Can't we? Absolutely.

More so, I’m a firm believer that in all types of relationships -especially in advertising- we reap what we sow and only when we lift each other up, we can truly realize our, our audiences’ and our brands’ potential.

Fortunate to do what I love, I have over 13 years of experience as a fully integrated creative.— Leading successful creative platforms for top global brands and agencies across film, digital, print, social, experiential, gaming, and emerging technologies.

I’ve also had the opportunity to fly all over driving multi-language productions for several regions at a time, including North America, EMEA, LATAM, CARICAM, Europe, and Asia.

Always on call and one-on-one communications with agency and brand peeps, from tough to kind, in all different time zones.

Most recently, I’ve been helping The U.S. Army set up and steer a new innovation stream beyond traditional agency confines, focusing my skills on blue-sky creative thinking through agile methodologies, blending the essence of an innovation think tank with the impact of an incubator. 

Thank you for reading! Please look around for samples of my work. I’d love to hear your thoughts. These are my children, influenced by many, and only some of the few survivors of sleepless nights and eurekan revelations.

Good will win,
Vic


 

I’ve been places and done things

Would you like a .pdf of my RESUME?

 

 

humans are fascinating

Client Experience

 

AARP, Advil (Pfizer), Allstate, Always (P&G) Global, Best Buy, Breathe Right (GSK) Global, Canada Dry (Dr. Pepper Co.), Citizen Watches Global, Charles Schwab, Chase, Disney, Dos Equis, Downy (P&G), Gillette (P&G) Global, Hallmark, HSBC, iFit Wearables, Jif & Smuckers, Keurig (Green Mountain Coffee), Kellogg’s, Nestle Foods and Bottled Waters, Lean Cuisine, New York Life, Ritz Crackers, Silk, Otrivin (GSK) Global, Tums & ENO (GSK) Global, The U.S. Army, Verizon Wireless, etc.

 

 
 
Tara
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Lucky to be DOING what I always dreamed of

That’s me, sitting on my father’s lap - he was an Advertising Creative, too.

Clearly, being a creative runs in my veins, owns my heart, and often goes straight to my head.

 


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I was raised by Leo burnett on humankind principles

 
 


 

Warning: I like team pics.

Can we take a selfie?

 
 

'No matter what, nobody can take away the dances you've already had.' -Gabriel García Márquez

 

Thank you for a lovely visit!

You got this far. Let’s meet irl!