HOLA! Hello! HOI SALUT! HALLO नमस्ते CIAO OLÁ AHLAN 你好 こんにちは ПРИВЕТ HOWZIT HEJ GRÜEZI

I believe in highly strategic ideas, beautifully crafted and grounded in integrity—ideas that light the way for meaningful, engaging, and insightful stories we can all be proud of.

More so, I’m a firm believer that in advertising, as in life, we reap what we sow and only when we lift each other up, we unlock not only our own potential, but also that of our audiences and the brands we serve.

Fortunate to do what I love, I’ve spent over 15 years as a fully integrated creative—leading platforms for global brands and agencies across film, digital, print, social, experiential, gaming, product design, and emerging technologies.

I’ve also had the opportunity to fly all over driving multi-language productions for several regions at a time, including North America, EMEA, LATAM, CARICAM, Europe, and Asia—always on call with agency and brand peeps at every level, from tough to kind, across every time zone.

Most recently, I’ve continued to challenge myself in new markets. At DDB, I helped The U.S. Army launch a creative innovation stream that blended the spirit of a think tank with the agility of an incubator. And at Publicis, I partnered with Pfizer during their shift from a “house of brands” to a unified “branded house” model, with a focus on their global migraine portfolio.

At the end of the day, whether it’s general market, pharma, tech, or in-house, what excites me most is inspiring brands to rethink the role advertising can play—not only in driving ROI, but in improving people’s lives along the way.

Thank you for reading! Please look around for samples of my work. These are my children—shaped by many, and fueled by eurekan revelations.

Vic


 

I’ve been places and done things

DOWNLOAD A .PDF OF MY RESUME

 

 

humans are fascinating

CLIENT EXPERIENCE

Always Global, Downy, Gillette, and Venus (P&G) | Citizen Watches Global | Disney | Charles Schwab Trading Services | Chase Bank | HSBC Bank | New York Life | AARP | Advil (Pfizer) | Allstate | Best Buy | Verizon Wireless + Branded Entertainment | Tums & ENO, Breathe Right, and Otrivin (GSK) Global | Canada Dry (Dr. Pepper Co.) | Dos Equis | Hallmark | iFit Wearables | Jif & Smuckers | Keurig (Green Mountain Coffee) | Kellogg’s | Nestle Foods and Bottled Waters | Lean Cuisine | Ritz Crackers | Silk | The U.S. Army | Eucrisa, Cibinqo, Zavzprett, Nurtec ODT and Vydura Global (Pfizer).

 

 

I’m friendly

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Lucky to be DOING what I always dreamed of

That’s me, sitting on my father’s lap - he was an Advertising Creative, too.

Clearly, being a creative runs in my veins, owns my heart, and often goes straight to my head.

 


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I was raised by Leo burnett on humankind principles

 
 


 

Warning: I like team pics.

Can we take a selfie?

 
 

'No matter what, nobody can take away the dances you've already had.' -Gabriel García Márquez

 

Thank you for a lovely visit!

You got this far. Let’s meet irl!