HOLA! HOI SALUT! HALLO नमस्ते CIAO OLÁ AHLAN 你好 こんにちは ПРИВЕТ HOWZIT HEJ GRÜEZI

Hi, I’m Vic. That’s me, in the logo. I’m a Venezuelan-Spaniard-American Creative in New York City.

I believe in do-good, purpose-driven Ideas —Those that light the way for engaging, insightful and ethically-crafted stories of which we can all feel proud of. We can bring some "good" into the business. Can't we?

Yes we can. More so, I’m a firm believer that in all types of relationships -especially in advertising- we reap what we sow and only when we lift each other up, we can truly realize our (the brand’s) own potential. Oxytocin, am I right?

This belief fuels the passion for what I do and drives my personal goal of having a positive impact on human behavior and quality of life through innovation and creativity.— To learn, create, and apply humane and efficient principles to my creative output.

Fortunate to do what I love, I suddenly find myself with over 10 years of experience as an integrated creative, working across Film, Digital, Print, and all the other crazy things we do to prove our concepts.

From concept to final delivery, I’ve had the opportunity to lead global and national brand creative platforms and fly all over driving multi-language shoots for several regions at a time, including EMEA, LATAM, CARICAM, ASIA (India, Russia, Japan, Thailand, Malaysia, HK, China) and North America.

Always on-call, and in constant one-on-one communications with agency and brand peeps, from tough to kind, in all different time zones. 

Thank you for visiting! I hope you like what you see - these are my children, influenced by many and the survivors of sleepless nights and eurekan revelations.

Vic


 

I’ve been places and done things.

Would you like a .pdf of my RESUME?

 

 

the human condition is fascinating.

Client Experience

 

AARP

Advil Pfizer

Allstate

Always P&G Global

Best Buy

Breathe Right GSK Global

Canada Dry / Dr. Pepper Co.

Citizen Watches Global

Charles Schwab

Chase

Dos Equis

Downy P&G

Gillette P&G Global

Hallmark

HSBC

Jif & Smuckers

Keurig

Kellogg’s

New York Life

Ritz Crackers

Silk

Otrivin GSK Global

Thermacare

Tums ENO GSK Global

Verizon Wireless

 

 

I’ve been told I’m friendly.

Recommendations from LinkedIn

 
Tara
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#blessed DOING what I always dreamed of.

That’s me, sitting on my father’s lap - he was an Advertising Creative, too.

Clearly, being a creative runs in my veins, owns my heart, and often goes straight to my head.

 


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I was raised by Leo burnett on humankind principles.

 
 

 

I schmooze AUTHENTICALLY.

 

 

Warning: I like team pics.

Can we take a selfie?

 
 

'No matter what, nobody can take away the dances you've already had.' -Gabriel García Márquez