P&G ALWAYS

‘GIVE A GIRL A BREAK’ DIGITAL PROGRAM | ‘DEAR PERIOD’ U.S. TEEN PRINT


GIVE A GIRL A BREAK

DIGITAL BRAND ACTIVATION

Directors: Kristen and Chris Barker / byTheBarkers

Always wanted women to know that they really support them, and everything they do. So we started “Give a Girl a Break,” a digital program that lived on Tumblr, Facebook and Twitter to inspire women to help each other turn their dreams into reality. Always invited them to come together and use their talents to create films about what it means to "Give A Girl A Break."

The result were three remarkable films! And a crowd-selected winner, not to be missed.

THE FINAL FILMS

How it all came to be

One day, Sarah's on Facebook and sees a Give a Girl a Break sponsored story. Sara, who has a secret dream of being a dancer, is totally in.

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The next day Sara sees our GAGAB Launch Video on her newsfeed.

LAUNCH FILM

 

She feels inspired to share and visit the Facebook Always page.

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After reading through a series of inspirational posts, she clicks to our Tumblr page.

Here she learns more how always supports women supporting women and how the Give a Girl a Break movement is empowering young female filmmakers to create films that answer a simple question:

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Through Tumblr, Facebook and Twitter, she's drawn in by the girl's bios, behind the scene videos, blog posts, inspirational stories and tons of inspirational content.

After 4 weeks, the films are ready!

Now, she votes on the one she thinks is most inspiring, unexpected or artistic.

THE FILMS: Team Sabrina: 'Sing Room' | Team Amie: 'Lucia Libre' | Team Alana: 'To The Rescue'

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DEAR PERIOD

TEEN print CAMPAIGN

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